Three reasons why the Greenhouse by Chalhoub Group just got better

Earlier this year I wrote a LinkedIn post on 5 things we love about the Greenhouse Accelerator Program by Chalhoub Group. 

Simply put it’s a no-BS program to get stuff done. We work with the Greenhouse team and the broader group on identifying high-priority challenges for specific brands/business units and we source the best startups from around the world to solve these challenges.
Shortlisted startups spend 3 months in Dubai during which they go through intensive sprints of need discovery and scoping, working closely with brand teams, business units and decision makers to fast-track their proof of concept implementation. By the end of the program, top performers sign commercial deals with Chalhoub Group. 

In one year, the first two cohorts had remarkable outcomes:

  • 10 participating startups
  • 9 brands
  • 16 Proof of Concept implementations
  • More than 10 deals signed (not MOU’s!) 

Too good to be true? Watch some of these stories here!

We just launched the global outreach for the third cohort of the program and things got even better:

  • This program edition will be two week-long instead of 3 months: we wanted mature startups with ready-to-deploy solutions and some industry track record. We understand that founders of such startups can’t be away for an extended period.
    Plus, in Cohort 2, one of the participating startups shortcut the entire program and went straight into commercial contracting in weeks. Why not repeat it?
  • Build the Store of the Future for Level Shoes. And then replicate it: the 3rd cohort will be focused on one brand, Level Shoes – the flagship homegrown luxury shoes retail concept in Dubai by Chalhoub Group. A great chance to have your technology showcased in the store of the future in the heart of Dubai’s biggest mall. Startups that get this first one right will have the opportunity to scale their implementation across all brands and stores of the Group.
  • Network effect started kicking in: participants in new cohorts will join a solid alumni network of real doers who not only made it happen with Chalhoub Group but are equally active in other markets across the globe. Think strategic partnerships and channels!
  • Bonus: January in Dubai! Need I say more? ????

    What better start of year than spending two weeks in the perfectly sunny January and pitching for what could be the biggest opportunity of your year?! Apply now!



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